Tata Motors' Jaguar Land Rover, Cherry Automobile to Collaborate for Next Era of Electrification in China
Jaguar Land Rover Limited (JLR) and Cherry Automobile Company Limited have announced a new value creating model of collaboration for the next era of electrification in China. This collaboration is in the form of a licensing agreement between the CJLR Joint Venture and JLR, under which CJLR will produce an advanced portfolio of electric vehicles based on Chery’s EV architecture, exclusively under the Freelander name. This new model of collaboration leverages both parties' complementary strengths, with Chery holding a leading automotive market position in China and JLR having unrivalled heritage and design strength. The new Freelander EV portfolio will be built alongside CJLR’s existing model range, marking a new chapter for the CJLR Joint Venture.
Key Highlights
- JLR and Chery to collaborate for next era of electrification in China under CJLR Joint Venture.
- CJLR to produce an advanced portfolio of electric vehicles based on Chery’s EV architecture, exclusively under the Freelander name.
- Collaboration leverages both parties' complementary strengths, with Chery's leading market position in China and JLR's heritage and design strength.
- New Freelander EV portfolio to be built alongside CJLR’s existing model range.
- New strategic phase for CJLR, with Freelander becoming a brand reborn under license from JLR.