Ramco Cements' Hard Worker Brand Wins 3 Kyoorius Design Awards
The Ramco Cements Limited's construction chemicals brand, "Hard Worker," has received three prestigious honors at the Kyoorius Design Awards 2026. The brand secured the Grand Prix - Grey Elephant in the Design in Action track, along with two Blue Elephant honors for Design in Action and Packaging. These awards recognize the distinctive design thinking and visual language that have defined Hard Worker's identity and packaging since its launch in 2025. The brand's success is attributed to its unique design philosophy, inspired by nature and featuring animal illustrations to communicate product benefits effectively across diverse markets. This recognition coincides with Hard Worker crossing ₹350 crore in sales within its first year.
Key Highlights
- Hard Worker brand won Grand Prix - Grey Elephant and two Blue Elephant awards.
- Awards recognize distinctive design and packaging strategy.
- Brand achieved ₹350 crore sales in its first year.
- Design-led approach aims for instant brand recognition and understanding.
Price Impact
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