Press Release8 Jul 2024, 05:25 pm
Thomas Cook India and SOTC Travel Report 25% Increase in Monsoon Travel Demand
AI Summary
Thomas Cook India and SOTC Travel have reported a 25% increase in demand for monsoon travel compared to last year. This is due to special deals, discounts, and unique experiences offered during this off-season. Popular destinations include Kashmir, Kerala, and the Indian subcontinent. Key customer segments are working professionals, young Indians, and multigenerational families. Average holiday duration is 3-5 days for shorter stays.
Key Highlights
- 25% increase in monsoon travel demand
- Special deals and discounts
- Popular destinations: Kashmir, Kerala, Indian subcontinent
- Key customer segments: Working professionals, young Indians, multigenerational families
- Average holiday duration: 3-5 days