Thomas Cook India and SOTC Travel See Significant Growth in Domestic Travel Demand, Surpassing Full CY 2023 Numbers in First 6 Months of CY 2024
Thomas Cook (India) Limited and its Group Company, SOTC Travel, have shared their latest insights on domestic tourism trends. Top destinations in demand include Kashmir, North East, Andaman, Kerala, and Goa. Spiritual tourism has seen a surge of over 45% compared to pre-pandemic levels, with younger travelers, such as working professionals, millennials, and GenZ, contributing significantly to this growth. The forward booking pipeline for winter tours to popular spiritual destinations is robust. Shifts in traveler preferences include increased spends, longer stays, multiple holidays per year, and impulse bookings for weekenders/mini-cations. There is also an increased demand for in-hotel amenities like fine dining, spa and wellness services, and clubs facilities.
Key Highlights
- Top destinations in demand: Kashmir (30%), North East (26%), Andaman (22%), Kerala (20%), and Goa (20%)
- Spiritual tourism surge of over 45% vs pre-pandemic, with 75% growth in younger traveler segment
- Robust forward booking pipeline for winter tours to popular spiritual destinations
- Shifts in traveler preferences: increased spends (15% YoY), longer stays (20% YoY), and multiple holidays per year
- Increased demand for in-hotel amenities such as fine dining, spa and wellness services, and clubs facilities