Thomas Cook India and SOTC Travel Tap into Rising Demand for Monsoon Holidays with Attractive BOGO Offers
Thomas Cook India and SOTC Travel have launched their portfolio of Monsoon Holidays 2025 across India and the sub-continent. Monsoon, traditionally considered a low travel season, is gaining momentum due to its compelling value proposition. Travellers are leveraging off-season pricing, together with special deals/discounts from airlines and hotels and fewer crowds to explore India’s scenic beauty. This is reiterated by Thomas Cook India and SOTC’s India Holiday Report which reveals an uptick in travel sentiment: 85% of respondents plan to double/triple their holidays, from 2 trips a year to 4-6 holidays annually. The report also highlights the growing trend of smart holiday planning, with 47% of respondents plan to optimise long/extended weekends and public holidays for short breaks and multiple mini-cations, making monsoon the ideal season to travel.
Key Highlights
- Diverse traveller segments: Monsoon holidays gaining strong interest from Young India’s Gen Z & millennials, working professionals, couples, multigenerational families, and a rising segment—‘frolleagues’ (colleagues who double as friends)
- Adventure and outdoor travel: continues to drive demand especially among young travellers, with experiences such as hiking in Tawang, biking in Rishikesh, waterfall trekking, rafting, and zip lining in Dawki
- Nature-Based Stays & Experiences: travellers are increasingly choosing unique stays and immersive nature escapes like guided treks to Valley of Flowers in Uttarakhand, Kas Pathar in Maharashtra, River kayaking and mangrove explorations in Sundarbans and Goa’s Chorao Island; stays in floating cottages and houseboats, eco-resorts with tree-top cabins and tree houses
- Wellness tourism is on the rise: travellers opting for traditional Ayurveda treatments and retreats in Kerala, along with yoga and wellness getaways in Rishikesh and Gokarna
- Spiritual and pilgrimage tourism: continued demand to key circuits like the 12 Jyotirlingas, Char dham, Rameswaram, Dwarka, Omkareshwar and Varanasi