Joint Venture30 Sept 2024, 10:20 pm
Thomas Cook India Group Enters Joint Venture with Atirath Technologies for Generative AI Solutions in Travel Domain
AI Summary
Thomas Cook (India) Limited has entered into a Joint Venture with Atirath Technologies Private Limited to build generative AI solutions for the travel domain. The aim is to better serve the rapidly growing travel market, evolving travellers, and create growth opportunities. The AI-powered solutions will provide customised, voice-enabled services with local language transcribing and speech capabilities, capable of learning and improving continuously. This partnership is expected to extend reach, reduce human dependence, assist sellers, and create a new distribution model, aligning with Thomas Cook's Customer & Digital First strategy.
Key Highlights
- Thomas Cook India Group enters into a Joint Venture with Atirath Technologies for Generative AI solutions in Travel Domain
- Aimed at creating growth and customer experience capabilities in the rapidly evolving space of AI solutions
- AI (especially Gen AI) has found its way into every customer use case and is becoming the new normal
- Projected benefits include extending reach, reducing human dependence, assisting sellers, and creating a new distribution model
- Partnership aligns with Thomas Cook's Customer & Digital First strategy