
Thomas Cook India Group Inks MOU with Moscow Project Office for Tourism & Hospitality Development
Thomas Cook (India) Limited, India’s leading omnichannel travel services company, announced a 24-month strategic partnership with Moscow Project Office for Tourism & Hospitality Development. The Memorandum of Understanding was signed by Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa - Thomas Cook (India) Limited and Mr. Evgeny Kozlov, First Deputy Head of the Office of the Mayor and the Government of Moscow, Chairman of the Moscow City Tourism Committee. The partnership aims at capitalizing on Thomas Cook and SOTC Travel's viable leisure and corporate MICE segments in a multi-pronged initiative that focuses on deepening product development, destination knowledge & training, marcom and consumer promotions - to create top of mind visibility and drive visitations from the India market to Moscow and beyond. The collaboration intends to maximise on the diversity of consumer segments of India’s leading omnichannel travel service providers, Thomas Cook India and SOTC Travel - across India’s major metros, mini-metros, and emerging Tier 2 and 3 source markets.
Key Highlights
- Thomas Cook India Group announces a 24-month strategic partnership with Moscow Project Office for Tourism & Hospitality Development.
- The partnership aims to strengthen cooperation through the exchange of knowledge, best practices and curation of unique-innovative products for Indian travellers.
- The initiative focuses on deepening product development, destination knowledge & training, marcom and consumer promotions to drive visitations from the India market to Moscow and beyond.
- The collaboration intends to maximise on the diversity of consumer segments of India’s leading omnichannel travel service providers, Thomas Cook India and SOTC Travel.
- Moscow Project Office for Tourism & Hospitality Development is a sectoral executive body of the Russian capital that implements city policy on the development and regulation of tourism and hospitality.