
Joint Venture24 Mar 2026, 08:11 pm
Thomas Cook (India) Ltd. Approves Supplemental Agreement for Co-developing Travel AI Platform with Atirath Technologies
AI Summary
Thomas Cook (India) Ltd. (TCIL) has approved the execution of a Supplemental Agreement to the Share Subscription cum Joint Venture Agreement with Atirath Technologies Private Limited. This agreement is for investing in Indian Horizon Marketing Services Limited (JV Co.) for the purpose of co-developing the Travel AI Platform. TCIL will continue to hold 50% in the JV Co., and the balance 50% will continue to be held by Atirath. This investment is part of TCIL's growth strategy and will assist the Thomas Cook Group with a suite of proprietary intellectual property for the travel domain utilizing Artificial Intelligence (AI).
Key Highlights
- Thomas Cook (India) Ltd. and Atirath Technologies Private Limited to co-develop Travel AI Platform
- Investment in Indian Horizon Marketing Services Limited (JV Co.)
- TCIL to hold 50% and Atirath to hold 50% in the JV Co.
- Part of TCIL's growth strategy
- Assists Thomas Cook Group with AI intellectual property for travel domain