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Tour- Travel Related Services
Partnership20 Mar 2025, 08:46 pm

Thomas Cook India & SOTC Partner with Tourism New Zealand to Bring Minecraft’s Gaming Adventure to Life

AI Summary

Thomas Cook India and SOTC have partnered with Tourism New Zealand to showcase the destination in a Minecraft format, aiming to inspire young Indians to explore New Zealand’s diverse locales and experiences. The campaign is aligned with the upcoming ‘A Minecraft Movie’ and offers a Minecraft DLC, inviting users to ‘play’ New Zealand in game mode. Thomas Cook India and SOTC have curated a range of exciting and fun Minecraft itineraries, designed around experiences featured in the Minecraft Aotearoa New Zealand DLC. The partnership aims to inspire travel by converting the digital journey into a real-world adventure and experiencing New Zealand firsthand.

Key Highlights

  • Thomas Cook India and SOTC partner with Tourism New Zealand to bring Minecraft’s gaming adventure to life
  • Joint marketing campaign timed perfectly with the launch of the upcoming ‘A Minecraft Movie’
  • Curated range of exciting and fun Minecraft itineraries designed around experiences featured in the Minecraft Aotearoa New Zealand DLC
  • Seamless transition from the virtual world to real-life travel discovery
  • Aims to inspire young Indians to explore New Zealand’s diverse locales and experiences
THOMASCOOK
Tour- Travel Related Services
THOMAS COOK (INDIA) LTD.

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