Thomas Cook India & SOTC Travel Ink Long-term Strategic MOU with Queensland Tourism

Thomas Cook India and SOTC Travel have signed a long-term, multi-pronged MOU with Queensland Tourism. The strategic collaboration aims to boost travel to Queensland from the high-potential India market. The MOU was signed by senior leadership from Thomas Cook (India) Limited and SOTC Travel with Katie Mills, International Director at Tourism and Events Queensland in the presence of Hon David Crisafulli MP, Premier of Queensland and Minister for Veterans. This multi-pronged long-term MOU will focus on content, education & training programmes and joint marketing, leveraging Thomas Cook India and SOTC Travel’s strategic phygital model to position Queensland as an ideal destination for leisure, MICE, B-leisure, and sports tourism across India’s metro, mini-metro, and Tier 2 and 3 markets.