Thomas Cook India, SOTC Travel Sign Joint Venture Agreement with Tourism New Zealand to Boost Winter Tourism

Thomas Cook India and SOTC Travel have signed a strategic joint-venture (JV) agreement with Tourism New Zealand to increase visitations during New Zealand’s Winter Season - June to August. The partnership aims to leverage Thomas Cook and SOTC Travel's domain expertise and extensive consumer base across India’s metros, mini-metros and Tier 2 & 3 markets. The JV intends to showcase New Zealand’s winter-wonderland and unique experiences to India’s discerning travellers, offering benefits of off-peak travel such as better pricing and special offers, fewer crowds, and a variety of exciting experiences like snowboarding, skiing, heli-hiking, and trekking, together with its famed geothermal hot springs, whale-watching adventures, stargazing, and more.