Thomas Cook India & SOTC Travel Sign Strategic MOU with Government of Tamil Nadu to Unlock State’s Tourism Market Potential
Thomas Cook India and SOTC Travel have signed a long-term Memorandum of Understanding (MOU) with the Government of Tamil Nadu (GoTN) and its nodal agency, Guidance, to accelerate tourism-related visitation to Tamil Nadu. The partnership aims to jointly develop enriched travel products, enhance destination awareness, and deliver seamless, elevated experiences for Indian travellers. The MOU was signed on February 2, 2026, by Mr. Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited and SOTC Travel, Dr. Darez Ahamed, IAS, Managing Director & CEO — Guidance Tamil Nadu, and Ms. J. Innocent Divya, IAS, Commissioner of Tourism, Government of Tamil Nadu at the Tamil Nadu Global Tourism Summit 2026 in Mahabalipuram.
Key Highlights
- Thomas Cook India and SOTC Travel sign a long-term MOU with the Government of Tamil Nadu to unlock the State’s tourism market potential.
- The partnership aims to jointly develop enriched travel products, enhance destination awareness, and deliver seamless, elevated experiences for Indian travellers.
- The MOU was signed at the Tamil Nadu Global Tourism Summit 2026 in Mahabalipuram by key representatives of the companies and the Government of Tamil Nadu.
- The partnership will drive sustained visitation through co-created products, integrated marketing and targeted consumer activations, supported by knowledge-sharing and training initiatives.
- Thomas Cook India and SOTC Travel will promote Tamil Nadu’s cultural, spiritual, wellness, nature and experiential offerings through online and offline campaigns.