Thomas Cook: Indian Traveler Trends on World Tourism Day 2026
Thomas Cook (India) Ltd and SOTC Travel released insights on evolving Indian traveler behaviors for World Tourism Day 2026, themed "Digital Agenda and Artificial Intelligence to Redesign Tourism." Key trends include a shift towards experience-first holidays, with travelers seeking wildlife safaris, culinary trails, and cultural immersions. Travel planning is increasingly centered around moments, events, and more frequent short breaks. Digital platforms, social media, OTT, and AI are crucial for personalized discovery. The report notes a significant rise in digital forex and payments, with 25% of customers using digital purchase channels and 57% of forex-card spends being contactless/online. International travel is also expanding beyond metros, with Tier-2 and Tier-3 cities becoming significant growth engines.
Key Highlights
- Indian travelers prioritize experiences over destinations.
- Digital platforms and AI drive personalized travel discovery.
- Frequent short breaks and event-based travel are increasing.
- Digital forex and payments show significant adoption (25% digital purchase).
- Tier-2/3 cities are emerging as key international travel markets.
Price Impact
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