New Launch23 Jul 2024, 04:34 pm
Thomas Cook & SOTC Introduce Attractive Weekend Getaways Amidst Strong Travel Appetite in August
AI Summary
Travel-hungry Indian consumers are leveraging three key holidays in August - Independence Day, Raksha Bandhan & Janmasthami - to take multiple mini-cations. Thomas Cook (India) Limited and its Group Company, SOTC Travel, have introduced a range of products for quick weekend getaways this August. The key travel trends show an increase in searches by 25% for both domestic and short haul destinations. The customer segments driving demand include working professionals, couples, millennials, and multigenerational families. The average holiday duration is 3-5 days for shorter stays/mini-cations and 5-9 days for longer holidays.
Key Highlights
- Strong travel appetite with a 25% increase in searches for both domestic and short haul destinations
- Top domestic destinations include Kashmir, Himachal Pradesh, Leh-Ladakh, Andamans, Kerala, Rajasthan, Goa, Karnataka, and North East
- International destinations include Abu Dhabi, Dubai, Azerbaijan, Georgia, Malaysia, Singapore, Thailand, Indonesia, Vietnam, and Bali
- Customer segments driving demand include working professionals, couples, millennials, and multigenerational families
- Average holiday duration is 3-5 days for shorter stays/mini-cations and 5-9 days for longer holidays