New Launch2 Sept 2024, 05:14 pm
Thomas Cook & SOTC Launch Unique Festive Tours for Durga Puja, Dussehra, Diwali
AI Summary
Thomas Cook (India) Limited and its Group Company, SOTC Travel, have leveraged the growing trend of festive tourism by launching unique festive tours for Dussehra, Durga Puja, and Diwali. Indians are shifting focus from traditional home-based ceremonies to traveling with family for fun/bonding celebrations while also discovering new destinations. This trend reflects a significant evolution among Indian travelers.
Key Highlights
- Special Durga Puja tours to Europe, France/Swiss, Great Britain/Japan/Vietnam, Spain & Portugal, Scandinavia, USA, Asia, Thailand, Bhutan, and Nepal.
- Diwali Specials to Himachal Pradesh, the North East, Kerala, and Kashmir. International: Bhutan, Bali, Singapore, and select European destinations.
- Longer stays and increased spends: Indians are opting for longer vacations, from the traditional 3 days to 6 -15 days. The appetite to spend has increased by 10-15% YoY.
- Favorite destinations: Kashmir, Himachal Pradesh, Andamans, Kerala, Rajasthan, Goa, Karnataka, North East, Sri Lanka and Bhutan, Dubai, Abu-Dhabi, Maldives, Thailand, Malaysia, Indonesia, Azerbaijan, Georgia, Oman, Australia-New Zealand, Switzerland, France, Finland.
- Pilgrimages and spiritual journeys: Thomas Cook and SOTC have focused on spiritual journeys with their Pilgrimage Plus tours in Kashi, Ayodhya, Rameswaram, Tirupati, Amritsar, Varanasi, Prayagraj, Dwarka and Sri Lanka: ‘Ramayan Anant Yatra,’ and ‘Ramayan Trail’.