Partnership28 Jun 2024, 09:40 pm
Veedol Signs Cricket Legend Sourav Ganguly as Brand Ambassador
AI Summary
Veedol, a leading lubricant brand from Tide Water Oil Co. (India) Ltd., has appointed cricket legend Sourav Ganguly as its brand ambassador. This partnership aims to enhance Veedol's brand presence and solidify its market position across India. Veedol, with a rich legacy and a strong presence in over 70 countries, provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments. The company, with a consolidated revenue of Rs 1931 crore as of 31 March 2024, is confident that this association will give them a strong impetus as they drive forward into the future.
Key Highlights
- Veedol has signed up cricket legend Sourav Ganguly as its brand ambassador.
- This partnership aims to enhance Veedol's brand presence and solidify its market position across India.
- Veedol is a leading lubricant brand with a rich legacy and a strong presence in over 70 countries.
- The company provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments.
- Veedol has a consolidated revenue of Rs 1931 crore as of 31 March 2024.