Tilaknagar Industries Showcases Brands in Times Square
Tilaknagar Industries Ltd. celebrated India's Independence Day by showcasing its Mansion House Brandy and Monarch Legacy Edition Brandy on screens in Times Square, New York. The 72-hour campaign, running from August 14-16, featured 2,592 brand film plays and reached over 1.2 million visitors. This initiative highlights the company's journey from its 1933 origins as a sugar mill to becoming a leading Indian beverage company with a growing international presence. Both brands are currently expanding their reach in the US market, with availability in eight states. The company emphasized this as a moment of Indian pride, demonstrating how Indian brands can achieve global recognition while staying true to their roots.
Key Highlights
- Indian spirits brands featured in iconic Times Square advertising.
- Campaign reached over 1.2 million visitors during a 72-hour period.
- Showcases company's growth from 1933 sugar mill to leading beverage firm.
- Highlights expansion of Mansion House and Monarch brands in the US market.
Price Impact
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