New Launch24 Mar 2025, 06:49 pm
Tilaknagar Industries to Distribute AMARA Artisanal Pink Vodka, Expanding Luxury Portfolio
AI Summary
Leading IMFL maker Tilaknagar Industries will distribute AMARA Artisanal Pink Vodka by Spaceman Spirits Lab Pvt Ltd under a royalty arrangement, enriching TI's product bouquet and expanding its luxury and super-premium portfolio across Brandy, Gin, Rum, and Vodka. The collaboration is expected to bolster sales of Spaceman’s premium craft spirits and contribute additional business for TI, as India's vodka consumption surges and premium and ultra-premium categories witness exponential growth.
Key Highlights
- Tilaknagar Industries to distribute AMARA Artisanal Pink Vodka under a royalty arrangement with Spaceman Spirits Lab Pvt Ltd.
- The addition of AMARA to TI's distribution portfolio will expand TI's luxury and super-premium portfolio across Brandy, Gin, Rum, and Vodka.
- India's vodka consumption surged by 16.5 per cent in 2023, with super-premium vodka expanding at an annual rate of 19.6 per cent from 2022 to 2023.
- AMARA is an opulent blend of five-times distilled spirits, crafted from handpicked Bangalore Blue Grapes and rice grains from India’s Deccan Plateau.
- AMARA will be priced between INR 2,500 and INR 4,500 for a 750 ml decanter and will be available in select premium retail stores, high-end bars, and luxury hotels across multiple states and international markets.