Deals3 Mar 2025, 08:52 pm
Sony Music Publishing Renews Exclusive Global Deal with India’s Tips Music, Adding YouTube Publishing
AI Summary
Tips Music Ltd and Sony Music Publishing have expanded their global publishing partnership to include YouTube (worldwide, excluding India) for international publishing exploitation of Tips Music's vast catalogue. The multi-year partnership agreement reinforces both companies' commitment to amplifying the global presence of Indian music, particularly as Bollywood soundtracks continue to gain momentum in international markets. The deal encompasses administration, synchronization, and expanded promotion of Tips Music's rich repertoire across global digital platforms.
Key Highlights
- Expansion of successful global publishing partnership between Tips Music Ltd and Sony Music Publishing
- Addition of YouTube (worldwide, excluding India) as a key platform for international publishing exploitation
- Strategic renewal to amplify the global presence of Indian music and Bollywood soundtracks
- Encompasses administration, synchronization, and expanded promotion of Tips Music's rich repertoire across global digital platforms
- Tips Music plans to invest heavily and release 12-15 Bollywood/ Regional film albums per year and has a slate of independent music releases under the Tips Originals brand