Westside Unveils Young New Game-changer (YNG) Program for India's Next Gen Fashion Creators

Westside, a leading fashion retail brand of Trent Ltd., has launched the Young New Game-changer (YNG) program, an initiative to celebrate and nurture India's upcoming fashion creators. The debut edition of YNG collaborated with NIFT, inviting students to reimagine two of Westside’s in-house labels, Bombay Paisley and ETA. The YNG label showcased a bold and Gen Z-inspired collection. The first look was revealed at Westside’s Media Day on 11th September. YNG provides a platform for young designers, stylists, models, influencers, photographers, videographers, and hair and make-up artists to express their talent in a professional fashion environment. Through YNG, Westside reinforced its role as a purpose-driven lifestyle brand, empowering the next generation of fashion creatives.