New Launch22 Dec 2025, 11:18 am
Triveni Engineering & Industries Ltd Expands IMFL Portfolio to Delhi, Launches Premium and Super-Premium Whisky Brands
AI Summary
Triveni Engineering & Industries Ltd (TEIL) has announced its entry into Delhi’s vibrant spirits market with the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky. The move strengthens TEIL’s footprint in the premium and super-premium whisky segment, catering to the evolving palates of Millennials and Gen Z. The brands are priced at INR 570 and INR 950 for a 750 ml bottle respectively. The launch marks a decisive step in Triveni’s journey to reshape the premium and super-premium whisky landscape, aiming to establish themselves as the brand of choice for old and new generation of whisky drinkers who seek elevated experiences and uncompromising taste.
Key Highlights
- Triveni Engineering & Industries Ltd enters Delhi’s spirits market with the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky.
- The brands are priced at INR 570 and INR 950 for a 750 ml bottle respectively.
- The launch marks a decisive step in Triveni’s journey to reshape the premium and super-premium whisky landscape.
- The brands cater to the evolving palates of Millennials and Gen Z.
- Triveni aims to establish themselves as the brand of choice for old and new generation of whisky drinkers who seek elevated experiences and uncompromising taste.