Business Update17 Jul 2024, 07:55 pm
Norton Motorcycles Announces Global Expansion with £200 MN Investment
AI Summary
Norton Motorcycles, a subsidiary of TVS Motor Company, has announced its investment and growth plans for international expansion. The company plans to launch six new products over the next three years, with a focus on the USA, Germany, France, Italy, and India. Norton has also expanded its senior leadership team and committed £200 MN for new product development, facilities, research and development, and world-class quality engineering. The new motorcycles will follow Norton’s philosophy of ‘Design, Dynamism, and Detail’.
Key Highlights
- Norton Motorcycles announces global expansion plans with a focus on the USA, Germany, France, Italy, and India.
- £200 MN investment committed by TVS Motor Company for new product development, facilities, research and development, and world-class quality engineering.
- Six new products planned for launch over the next three years.
- Expansion of Norton’s senior leadership team with appointments like Richard Arnold and Dr Robert Hentschel.
- New motorcycles to follow Norton’s philosophy of ‘Design, Dynamism, and Detail’.