Norton Motorcycles Launches Bold New Product and Brand Resurgence at EICMA 2025 with £200+ Million Investment

Norton Motorcycles, under the ownership of TVS Motor Company, has unveiled its Resurgence strategy at EICMA 2025. This strategic transformation is based on significant investment, engineering excellence, inimitable design, and a cascade of innovative new models that draw on the past to define Norton’s position in the future. The Resurgence Strategy is not built on nostalgic marketing rhetoric, but on significant investment, engineering excellence, inimitable design and a cascade of innovative new models that combine rider-centric innovation and distinctive design in Norton's own inimitable way. Norton’s sophisticated new Solihull site, which opened 2021, represents the physical embodiment of this transformation. Operating as a global hub for research, development and design, it has the scale to build 8000 motorcycles a year. It benefits from TVS’s wider manufacturing systems and supply chain infrastructures, while maintaining independent design and brand control in the UK.