Norton Unveils First Official Design Sketch of All-New Flagship Superbike, Signalling Resurgence Campaign

TVS Motor Company's Norton Motorcycles has revealed the first official design sketch of its all-new flagship superbike, set to be manufactured at the company’s Solihull headquarters. This sketch offers the first glimpse of a new modern design philosophy under the advisory of Professor Gerry McGovern OBE, who was named Chief Creative Advisor. The new superbike will herald a new design philosophy and a reimagined brand identity, with an all-new range of motorcycles to be revealed later this year at EICMA in Milan. Norton’s Head of Design, Simon Skinner, has designed the new range, which is a blend of the brand's rich heritage and a bold new future. The company has invested over £200 million to date, with a firm undertaking to support the brand’s long-term growth.