Eurogrip Launches Diwali Film 'Worth the Wait'

TVS Srichakra Ltd, through its brand Eurogrip Tyres, has released a Diwali film titled 'Worth the Wait'. The film explores a unique centuries-old Diwali custom in Chilla, a village near Chandigarh that celebrates Diwali a day later than the rest of the country. It highlights a tradition stemming from an incident where cattle returned a day late, leading to the delayed celebration. The film aims to connect with riders by showcasing lesser-known Indian traditions and stories found off the beaten track. It was released on November 9th, coinciding with Chilla's celebration day, and is available on YouTube and social media channels.