UGRO Capital Acquires 'MyShubhLife' for INR 45 Cr, Targets 200,000 New Retailers and INR 1500 Cr AUM

UGRO Capital Limited, a leading DataTech NBFC specializing in MSME lending, has announced the acquisition of 'MyShubhLife' (MSL), a prominent Embedded Finance Fintech platform. With MyShubhLife as a wholly owned subsidiary, UGRO Capital anticipates onboarding 200,000 new retailers in the next three years, projected incremental Assets Under Management (AUM) of INR 1500 Cr, and a Profit After Tax (PAT) of INR 100 Cr. This acquisition reinforces UGRO's commitment to digital lending for small retailers and reflects their strategy of leveraging cutting-edge data and technology.