Business Update18 Sept 2026, 10:06 am
Ujjivan SFB Launches 'Nothing Small About Us' Campaign
AI Summary
Ujjivan Small Finance Bank has launched a new brand campaign titled 'Nothing Small About Us', featuring actor R. Madhavan as its Brand Ambassador. The campaign aims to address customer perceptions that the bank may have limited offerings or scale, by highlighting its comprehensive range of banking solutions, extensive branch network, and significant customer base of over 1 crore. The campaign will be amplified across various media channels to showcase the bank's current scale, reach, and diverse financial services, including loans ranging from ₹6,000 to ₹250 crore.
Key Highlights
- New brand campaign 'Nothing Small About Us' launched.
- R. Madhavan appointed as Brand Ambassador.
- Campaign addresses perceptions of limited scale and offerings.
- Highlights comprehensive banking solutions and extensive reach.
- Integrated campaign across multiple media platforms.
Price Impact
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