Dabur’s NewU signs Unicommerce to power its omnichannel operations

Dabur’s NewU, India’s iconic beauty and personal care brand, has signed Unicommerce, India’s leading e-commerce enablement SaaS platform, to streamline and strengthen its omnichannel operations. NewU offers a wide range of cosmetics, skincare, hair care, personal grooming, and fragrance products. With this deployment, NewU has adopted Unicommerce’s comprehensive Uniware suite to integrate and automate order processing across its brand website, online marketplaces, quick commerce platforms, and offline stores. The integration will enable the brand to offer a seamless shopping experience to its customers, allowing them to discover products online, check availability, order from their preferred channel, and choose fulfillment options such as home delivery or store pickup. This will strengthen the brand’s ability to deliver consistent, reliable, and convenient shopping experiences across all touchpoints including through its rapidly growing retail network of 120+ stores in 35+ cities nationwide.