New Launch15 Jan 2026, 01:25 pm
Unicommerce's Convertway Launches Bilingual AI Voice Agent 'Catalyst' to Boost E-commerce Conversions
AI Summary
Convertway by Unicommerce, a marketing automation platform for e-commerce and D2C brands, has launched a bilingual AI Voice Agent ‘Catalyst’. This automated voice-calling solution aims to recover abandoned checkouts and improve conversions through real-time, human-like conversations. The AI identifies the reason for hesitation, answers queries, handles objections, and guides users back to complete their purchase, without manual sales or support intervention. Catalyst also addresses the challenge of high dependence on cash-on-delivery (COD) in the Indian market.
Key Highlights
- Unicommerce's Convertway launches a bilingual AI Voice Agent 'Catalyst'
- Catalyst is an automated voice-calling solution aimed at recovering abandoned checkouts and improving conversions
- The AI identifies the reason for hesitation, answers queries, handles objections, and guides users back to complete their purchase
- Catalyst addresses the challenge of high dependence on cash-on-delivery (COD) in the Indian market
- The solution also enhances the effectiveness of marketing broadcast campaigns