Monthly Update20 May 2024, 03:19 pm
United Breweries Introduces New Brand 'Queenfisher Premium Lager' in Assam and Meghalaya
AI Summary
United Breweries Limited has launched its new product, 'Queenfisher Premium Lager', in the domestic market of Assam and Meghalaya. Launched in March 2024 in Goa, the product has received positive responses from consumers and the launch events have unveiled the unique calendar, The Galendar, and a personalized microsite. Vikram Bahl, CMO of United Breweries, expressed his excitement about the product and its inclusivity, encapsulating the unstoppable force of female friendship. The 500 ml Queenfisher Lager Beer will be available at leading outlets across the two states.
Key Highlights
- United Breweries launches new product 'Queenfisher Premium Lager' in Assam and Meghalaya markets
- The launch events unveil a unique calendar, The Galendar, and a personalized microsite
- Product reception has been positive since its launch in Goa
- Queenfisher Lager Beer is Rooted in inclusivity and celebrates female friendships
- Product is now available in leading outlets across Assam and Meghalaya