New Launch12 Aug 2025, 08:12 pm
United Breweries Launches Amstel Grande in Goa, Expanding Premium Beer Market
AI Summary
United Breweries Limited (UBL), the country’s largest beer manufacturer, has launched its iconic premium beer, Amstel Grande, in Goa. This expansion marks a significant development in India’s premium beer market, combining UBL's brewing excellence with Amstel's 150-year heritage. Amstel Grande promises to offer Indian consumers an unparalleled beer experience with its rich, smooth taste, crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops.
Key Highlights
- United Breweries Limited, the country’s largest beer manufacturer, launches Amstel Grande in Goa
- Amstel Grande is a premium strong beer, slow brewed and matured longer for a rich, smooth taste
- Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops
- Amstel Grande is now available in Goa, priced at INR 80 for a 330ml bottle, INR 115 for 500ml can and INR 150 for a 650ml bottle
- Amstel Grande reflects Amstel’s commitment to quality and its philosophy of being ‘Brewed for Bonding’