New Launch30 Jun 2025, 06:44 pm
United Breweries Launches Amstel Grande in Karnataka, Enters Premium Beer Market
AI Summary
United Breweries Limited (UBL), the country's largest beer manufacturer, has launched its iconic premium beer, Amstel Grande, in Karnataka. This move marks a significant development in India’s premium beer market, combining UBL's brewing excellence with Amstel's 150-year heritage. Amstel Grande promises a rich, smooth taste, crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops. It is now available in Karnataka, competitively priced at INR 170 for a 330ml bottle, INR 195 for 500ml can and INR 250 for a 650ml bottle.
Key Highlights
- United Breweries Limited launches Amstel Grande in Karnataka.
- Amstel Grande is a premium strong beer with global appeal and international quality.
- The beer is slow brewed and matured longer, offering a rich, smooth taste.
- Amstel Grande is now available in Karnataka, competitively priced.
- The packaging reflects the beer's Amsterdam roots with illustrations of iconic Dutch architecture and scenic canals.