United Breweries Launches Amstel Grande in Uttar Pradesh, Priced at INR 110 for 330ml Bottle

United Breweries Limited (UBL), the country’s largest beer manufacturer, has launched its iconic premium beer, Amstel Grande, in Uttar Pradesh. This expansion marks a key development in India’s premium beer market, combining UBL's brewing excellence with Amstel's 150-year heritage. Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand’s commitment to quality. With no added sugar and perfected through extensive global and local testing, it achieved top scores in consumer research, setting a new standard in premium beer.