United Breweries Launches Heineken Silver in 3 New States

United Breweries Ltd (UBL), a part of the HEINEKEN Company, announced the expansion of its premium beer, Heineken® Silver, into Kerala, Odisha, and Madhya Pradesh, effective August 25, 2026. This move aims to capitalize on the growing consumer demand for premium and international beer experiences in the domestic market. Heineken® Silver, a premium mild lager beer brewed with three natural ingredients and a unique horizontal brewing process, has seen a strong response in existing markets. UBL, India's largest beer manufacturer, continues to focus on premiumization and strengthening its product portfolio through its extensive distribution network.