United Breweries Launches 'Kingfisher Smooth', a Strong and Smooth Beer in Rajasthan

United Breweries Limited (UBL), part of the HEINEKEN Company, has announced the launch of 'Kingfisher Smooth', a strategic innovation that expands the Kingfisher portfolio within India’s mainstream strong beer segment. The new beer, designed for younger legal-age consumers who enjoy strong beers, offers an unprecedented strong and smooth drinking experience. It is now available in Rajasthan, one of India’s largest strong beer-consuming states, offering a more sessionable and approachable experience. Brewed using imported hops and containing no added sugar, it delivers a smooth, balanced taste while retaining the strength consumers expect. The strong beer segment continues to dominate beer consumption in India, and as drinking occasions diversify, more consumers seek smoother, more approachable strong beers that are easier to enjoy without compromising the familiar taste they value. Kingfisher Smooth addresses this shift by delivering a more balanced strong beer experience aligned with contemporary consumption occasions.