Heineken® Silver and Heineken® Original Now Available in Karnataka, India
United Breweries Limited (UBL), the country's largest beer manufacturer, part of the HEINEKEN Company, announced the availability of Heineken® Silver in Karnataka along with Heineken® Original from August 2024. The Heineken® brand will now be brewed locally in Mysuru, Karnataka, aligned to the global Heineken® standards of quality and innovation. This move marks a significant milestone in Heineken’s ongoing expansion in India, aligned with company’s focus towards enhancing consumer experience through premiumization. The company is proud of its roots in Karnataka and the investments in the state further strengthens their supply chain capabilities, ensuring they continue to foster growth to the local economy and nurture the local communities.
Key Highlights
- Heineken® Silver and Heineken® Original now available in Karnataka, India from August 2024.
- Heineken® brand to be brewed locally in Mysuru, Karnataka, aligned with global standards of quality and innovation.
- Significant milestone in Heineken’s ongoing expansion in India, focusing on premiumization.
- UBL's investments in Karnataka strengthen their supply chain capabilities and support the local economy.
- Heineken® Silver offers a surprisingly smooth, easy-to-drink lager with a crisp, subtle finish, while Heineken® Original has a unique balanced taste rich in fruity notes.