Kingfisher Smooth Expands Mainstream Strong Beer Portfolio in Karnataka

United Breweries Limited (UBL), part of the HEINEKEN Company, announced the launch of Kingfisher Smooth in Karnataka, a strategic innovation within the Kingfisher portfolio. This launch strengthens the brand’s presence in the mainstream strong beer segment and expands Kingfisher’s presence in the category. The launch in Karnataka, one of India’s largest beer markets, is a key step in expanding Kingfisher’s market reach. Kingfisher Smooth is developed for younger legal age drinking consumers who prefer a smoother and more approachable beer experience. It will be available across leading retail outlets in Karnataka and will be priced at INR 100 for a 330 ml can, INR 120 for a 330 ml bottle, INR 155 for a 500 ml can, and INR 200 for a 650 ml bottle.