New Launch23 Sept 2025, 11:21 am
United Breweries Relaunches Kalyani Black Label Strong in West Bengal at Disruptive Price Point
AI Summary
United Breweries Limited (UBL), part of the HEINEKEN® Company, is delighted to announce the relaunch of Kalyani Black Label Strong in West Bengal. The iconic beer, deeply intertwined with the state’s history and culture, is returning with a bold strong taste and a highly attractive price of INR 140 per 650ml bottle. The relaunch aims to connect with both long-time fans and new beer drinkers, and the brand is set to reinvigorate the strong beer category in the state.
Key Highlights
- Kalyani Black Label Strong is a brand deeply rooted in Bengal’s beer culture.
- Relaunching at an accessible price point allows UBL to honor Kalyani Black Label Strong’s iconic status and drive wider adoption and growth for the category in West Bengal.
- Kalyani Black Label Strong will be available across leading outlets in West Bengal in 650ml bottles.
- United Breweries Ltd is the largest beer manufacturer in India, producing and marketing packaged drinking water, soda, internationally recognized beer, and non-alcoholic beverages.