Diageo India Gears Up for the Consumer Market of the Decade with a Diverse Portfolio of Powerful Brands

United Spirits Ltd, a subsidiary of Diageo India, has announced a media interaction scheduled for 3rd September 2025. The presentation for the event focuses on Diageo India's readiness for the consumer market of the decade. With a GDP growth median age of 28 years and an LDA (Legal Drinking Age) in 5 years of Global TBA value growth, India is poised to become the largest whisky market, accounting for half of global whisky consumption. Diageo India's diverse portfolio serves three Indias, with a focus on LDA+, premiumisation, and a growing repertoire. The portfolio includes three 1000cr brands, three 500 cr brands, and four 100 cr brands, with Diageo brands occupying five out of the top 10 equity positions. The results show a positive trend, with NSV* growth for Diageo brands in the Prestige & Above and Total NSV segments.