VIP Clothing Brings Frenchie X to Amazon India
VIP Clothing Limited, a legacy innerwear brand in India, has announced the launch of its premium innerwear collection, Frenchie X, on Amazon India. The brand, which has been manufacturing men’s premium innerwear for more than five decades, has diversified its portfolio to include innerwear for women and children, and recently launched athleisure wear, Rivolta. VIP Clothing Limited is expanding its focus towards a more agile sales & delivery strategy while being rooted in quality craftsmanship. The brand has already made headlines for its collaboration with Myntra and for pioneering 10-minute delivery presence on Swiggy Instamart and Zepto. The availability of Frenchie X on Amazon India further underscores VIP Clothing Limited’s commitment to being at the forefront of direct-to-consumer innovation.
Key Highlights
- VIP Clothing Limited launches Frenchie X on Amazon India
- Frenchie X is a premium innerwear collection for men, women, and children
- VIP Clothing Limited has a history of over 50 years in manufacturing premium innerwear
- The brand has previously collaborated with Myntra and pioneered 10-minute delivery on Swiggy Instamart and Zepto
- The launch is a part of VIP Clothing Limited’s larger strategy to meet consumers where they are, with ease and speed