VIP Clothing Expands Frenchie X to Kerala, Riding on FY25 Growth Momentum

VIP Clothing Limited, one of India’s leading innerwear and athleisure brands, has announced the launch of its premium men’s innerwear line, Frenchie X, across Kerala’s key cities and towns. Frenchie X will now be available at over 40 retail points in Kochi, Kozhikode, Thiruvananthapuram, and select tier-II towns in the southern state — taking the brand’s national footprint to more than 140 stores. The launch is part of VIP Clothing’s dual-channel growth strategy—scaling up physical retail while penetrating through contemporary online platforms. The move will complement its established presence on traditional ecommerce platforms. The launch comes on the heels of a strong financial year for VIP Clothing Limited. For FY25, the company reported a 29.3% YoY increase in revenue from operations, reaching %2,368.9 million, and a turnaround in profitability with a PAT of 254.6 million compared to a loss of 7126.5 million in FY24. The company’s broader strategy includes expanding into women’s and teen innerwear, enhancing manufacturing capabilities, and deepening its presence in the athleisure segment.