VIP Clothing Ltd Announces Kerala Debut of Premium Men’s Innerwear Range Frenchie X

VIP Clothing Ltd, India’s heritage innerwear company, has announced the Kerala debut of its premium men’s innerwear range Frenchie X. The line will be available in more than 40 key multi-brand outlets and large-format stores across Kochi, Kozhikode, Thiruvananthapuram and tier-II towns, taking the line’s overall presence to over 140 stores nationwide. This move is part of VIP Clothing’s dual-channel growth blueprint, expanding shop-floor visibility while accelerating e-commerce and quick-commerce tie-ups. The Frenchie X range features micro-modal and cotton-elastane blends, moisture-management finishes and signature gradient waist elastics tailored for India’s humid climate. The company aims to be wherever the modern Indian man shops, with continual design upgrades, new category entries and deeper market penetration throughout FY 25-26.