VIP Clothing Ltd launches Frenchie X in Goa’s retail market

VIP Clothing Ltd, a pioneering innerwear brand in the Indian market, has announced its entry into the retail market of Goa with the launch of its most popular collection, ‘Frenchie X’. This move is a part of the brand’s expansion plan. Previously, VIP Clothing Ltd launched Frenchie on Swiggy’s Instamart, a quick-commerce platform. The brand is known for its premium-quality innerwear for men and has recently expanded its portfolio to include products for women and teens. They also launched the athleisure collection for all under the name of ‘Rivolta’ and premium handkerchiefs.