Joint Venture1 Jun 2024, 12:33 am
Wipro Expands Retail Media Offering in Collaboration with Cisco and AT&T
AI Summary
Wipro Limited, a leading technology services and consulting company, announced the expansion of retail-focused capabilities within Wipro VisionEDGE+. Developed in partnership with Cisco, AT&T, and leveraging Amazon Web Services, Wipro VisionEDGE+ is a comprehensive retail transformation platform designed to unlock the full potential of retail media network. The platform enhances customer experience with interactive displays, drives incremental revenue, centralizes control and operations, and creates an omnichannel platform for retailers and brands. It combines dynamic digital signage with AI-based platforms, leverages Cisco's network solutions, AT&T's network infrastructure, and AWS's cloud computing services.
Key Highlights
- Wipro VisionEDGE+ enhances customer experience with interactive displays and personalized recommendations.
- The platform drives incremental revenue by offering brands programmatic advertising and assisted selling through digital endpoints.
- Wipro VisionEDGE+ centralizes control and operations, enabling seamless content tracking and scalability.
- It creates an omnichannel platform for customers to virtually try on items and order from 'endless aisles.'
- The platform leverages Cisco's network solutions, AT&T's network infrastructure, and AWS's cloud computing services.