ZEE Partners with FIFA for Global Football Events Until 2034

Zee Entertainment Enterprises Ltd. (ZEE) has partnered with FIFA to broadcast 39 global football events, including the FIFA World Cup 2026, FIFA World Cup 2030, and FIFA Women's World Cup 2027, for Indian viewers. This partnership makes ZEE the 'Home of Football' for key FIFA events from 2026 to 2034, aiming to reignite football's popularity in India. ZEE will launch four dedicated sports channels (Unite8 Sports) and utilize its digital platform, Zee5, to deliver live, immersive viewing experiences. The collaboration seeks to engage the youth, build national pride, and offer brands and viewers a compelling proposition through integrated TV and digital ecosystems.