Zelio Electric Scooters partners with Punjab Kings for 2026 season
Zelio Electric Scooters has announced a partnership with Punjab Kings as the team's Official EV Partner for the 2026 season. This collaboration aims to significantly strengthen Zelio's brand presence across India by leveraging cricket's unparalleled reach, particularly in Tier 2 markets and beyond. The partnership encompasses branding rights, digital media integration, and in-stadia activations, featuring Zelio's XMen+ and X Men 2.0 models. Zelio's Managing Director, Kunal Arya, highlighted the strategic importance of this association for engaging with a wide consumer base and aligning visibility with growth momentum. This move follows Zelio E-Mobility's recent IPO, which raised ₹78.34 crore, and supports its broader strategy of investing in brand equity to resonate with environmentally conscious consumers. The company operates with over 350 dealer outlets across more than 20 states.
Key Highlights
- Zelio E-Mobility partnered with Punjab Kings as Official EV Partner for the 2026 season.
- The partnership aims to boost brand presence and awareness across India, especially in Tier 2 markets.
- It includes branding rights, digital integration, and in-stadia activations for Zelio's EV models.
- This strategic move follows Zelio's recent ₹78.34 crore IPO.
- Leverages cricket's wide reach for long-term brand building and market penetration.