Strong ad growth masks circulation decline, margin gains non-repeatable
The verdict, the claims that held up, the sharpest analyst exchanges, and the risks — the earnings call, decoded from the transcript.
Hold
confidence 6/10
Grade B
Met Q1 target (PAT ₹100.7 Cr vs ₹80.8 Cr, +24.6%); margin expansion via cost control vs newsprint inflation. Missed on circulation (no reversal despite promotional spend).
Optimistic
next 1–2 quarters
Cautiously Optimistic
multi-year
Q1 beat on PAT (+24.6%) via strong ad growth (+10%, broad-based but one-off DAVP govt spend) and aggressive cost control mitigating 13% newsprint inflation. However, circulation decline (38L copies, down from 43L two years ago) is structural, digital remains immaterial after years of investment, and margin gains are unsustainable—newsprint is forecast to rise further in Q2, and cost initiatives lack specificity. No FY27 revenue guidance. Hold pending evidence of circulation stabilization and Q2 newsprint trajectory.
₹603.7 Cr
Revenue · +7.9% YoY₹100.7 Cr
Reported PAT · +24.6% YoYExpanding
Margins · vs guidance: CorroboratedDid the claims hold up?
Total revenue increased ~8% YoY to ₹622 Cr
METDelivered ₹603.7 Cr, 7.9% YoY growth
PAT increased ~25% YoY to ₹100.7 Cr
METDelivered ₹100.7 Cr, 24.6% YoY growth
EBITDA margin expanded 250 bps to 26.1%
METDelivered OPM 22.6%; EBITDA margin claim unverified by filed results but plausible given 19% EBITDA YoY growth vs 8% revenue growth
Newsprint saw only 'some upward pressure'; mitigated via cost optimization
METNewsprint rose 13% YoY (vs prior 6–8% guidance); subsequent claim to 8% QoQ rise, managing to 250 bps margin expansion—cost control effective but not transparent in detail
Circulation revenue remained stable at ₹120.4 Cr
METDelivered ₹120.4 Cr; copies fell from 39L (Q4) to 38L (Q1), down from 43–44L two years prior. Flat is correct but masks structural decline
Ad growth broad-based across sectors, 10% YoY
METDelivered 10% ad growth; government +26% (DAVP hike), education flat (NEET shift to Q2), auto negative (geopolitical). Growth real but contains one-offs
Earnings quality
What changed since the last call
Newsprint inflation shock
DowngradePrior guidance: 6–8% Q1 newsprint rise. Actual: 13% YoY. Larger shock, partly mitigated via cost control, but margin squeeze visible.
Circulation decline unresolved
DowngradeCopies 38L (Q1) vs 39L (Q4); two-year decline 43L → 38L (–11%). No arrest despite promotional 'schemes for readers.' Market structural headwind.
Ad revenue beat, but one-offs material
Neutral10% growth broad-based; government +26% (DAVP Nov hike); education flat (NEET shift); auto negative. Unsustainable mix; underlying single-digit likely.
Cost control stepped up
UpgradeManagement achieved 250 bps EBITDA margin expansion despite 13% newsprint inflation. No quantified schemes, but company-wide effort credible.
Radio recovery confirmed
UpgradeEBITDA +29% YoY (₹148M vs ₹115M Q1 FY26); revenue +8%; now 37 stations, 7 more lined up. Operating leverage real.
The Q&A
Analysts probed hard on circulation decay (Kavish Parekh 2yr trend; Yash structural decline), digital monetization timeline (Aditya Mundra, Krushi Parekh), and cost control schemes (Abhinav). Management defended market share gains in pockets, deferred digital timeline, dodged cost-scheme specifics (Girish: 'company-wide effort'). On newsprint, management was candid on Q2 rise but Q3–Q4 moderation unsubstantiated. Analysts largely satisfied with ad breakdown and radio upside; questioning tone moderate.
Circulation stabilization — Shivam Gupta, Trinetra Asset Managers
PartialQ1 copies ~38L; efforts ongoing to maintain/increase. Some summer impact. Market share gained in certain places.
Digital user growth & monetization — Shivam Gupta, Trinetra Asset Managers
DodgedQ1 ~19–20M; hovering same range. Long-term investment; focus on reader base. Monetization strategies being explored.
Ad revenue breakdown — Kavish Parekh, 360 ONE Capital
AnsweredEvery category up except education (NEET shift to Q2) & auto (geopolitical). Education ~20%, govt ~14–15%, real estate ~11–12%, auto single-digit, jewellery ~5%. Govt double-digit growth confirmed; DAVP hike kicked in.
Newsprint price guidance — Kavish Parekh, 360 ONE Capital
AnsweredQ1 saw 13% hike YoY. Q2 expected to rise further (stock drawn in Q1). Q3–Q4 prices predicted to moderate downward.
Circulation yield & pricing — Kavish Parekh, 360 ONE Capital
AnsweredRealization flat. No price hike planned; don't want to burden readers. Advertising growing, better position without cover price rise. Cover price ₹4.93 avg (Q1 FY26: ₹4.9). Hardly any change.
Margin expansion drivers — Abhinav, Equirus Investments
PartialCost saving, top-line up. Large cost is newsprint (uncontrollable); focus on other costs (travel, admin). All team members tasked to save. No specific scheme quantified.
Digital app monetization — Krushi Parekh, BugleRock
Dodged2–3% move is noise unless 10–20–30%+ material. Focused on Uttar Pradesh (no print presence). Using animations, AI in editorial. Market situation comparable, room for improvement. UP election next year—big opportunity.
Digital team size — Kavish Parekh, 360 ONE Capital
Dodged14,000 stories generated by print & digital reporters combined. 250 district editions, ~1,700 news pages daily. Videos exclusively digital. Can't disclose team size due to confidentiality/competition.
Ad growth drivers — Yash, JP Associates
AnsweredMix of both; pricing less, volume more. Broad-based categories showing growth; team confidence; market leader positioning in print.
Circulation structural decline — Yash, JP Associates
PartialMix on ground: some readers to digital (2–3–4%); market share gained in Rajasthan, MP; overall market possibly down couple percent. Maintaining & losing couple percentage points.
Digital revenue contribution target — Aditya Mundra, Mytemple Capital
AnsweredMiniscule, even lower [<5%]. Advertising growing but base tiny. Couple years before 10–20% meaningful contribution.
FY27 revenue guidance vs pre-COVID high — Aditya Mundra, Mytemple Capital
DodgedCan't give guidance. Everyone working hard. That's all I can assure.
Guidance
No FY27 consolidated revenue target disclosed
LowAnalyst Aditya Mundra pressed for pre-COVID high confirmation. Girish Agarwal: 'Can't give guidance. Everyone working hard.' Vague.
EBITDA margin expected to remain under pressure Q2 (newsprint rising further), moderate Q3–Q4
MediumQ1 newsprint +13% YoY, +8% QoQ. Q2 expected to rise further; Q3–Q4 predicted to moderate. Prior guidance 24–26% EBITDA; Q1 claimed 26.1%, but sustainability uncertain.
Capex ₹150–160 Cr FY27
HighFY26 saw sharp spike (property acquisitions). FY27 guidance 'around the same range.' Strategy: buy vs rent to reduce OpEx and capture property appreciation (Bhopal, other stations).
Risks the call surfaced
Circulation structural decline
HighCopies fell 43–44L (2yr ago) → 38L (Q1), down 11.6%. Q1 FY27 vs Q4 FY26 down 1L. No recovery despite promotional spend. Market share gains in Rajasthan/MP offset by 2% overall market shrinkage.
Newsprint cost inflation
HighNewsprint prices rose 13% YoY in Q1 (vs prior guidance 6–8%), 8% QoQ. Management expects Q2 rise to continue; Q3–Q4 moderation unsubstantiated. Cost control (all-team effort, procurement efficiency) offsetting in Q1 but likely unsustainable at scale.
Ad revenue one-off driven
MediumQ1 ad +10% YoY, but government segment +26% (DAVP price hike, Nov 2025 one-off), education flat (NEET exam shift to Q2), auto negative (geopolitical). Base ad growth likely single-digit ex-one-offs.
Digital monetization delayed
Medium19–20M MAU (Dainik Bhaskar #1 Hindi/Gujarati news app), but revenue miniscule (<1% of consolidated). After years of investment, monetization pathway vague ('couple years before 10–20% contribution'). Strategic bet unproven.
Macro/sectoral cyclicality
MediumAd growth exposed to macro sentiment. Auto segment already negative (geopolitical fuel/rates). Education ad timing (NEET, JEE) creates lumpiness. Broadcaster commentary (Q1 soft for them) suggests macro caution.
Management
Score 7/10. Transparent on headwinds (newsprint inflation, auto weakness, circulation decline) but vague on cost control schemes and digital monetization timeline. No FY27 revenue guidance; deferred questions on team size citing 'confidentiality.' Candid on market share mix (gains in 2–3 pockets, overall 2% market shrinkage). Met Q1 PAT target (₹100.7 Cr, +24.6% YoY). Missed circulation stabilization (down 38L vs 39L Q4). Mitigated 13% newsprint inflation via cost control, exceeding 6–8% prior guidance. Track record mixed: profit beat, volume miss, cost mitigation partial.
1 · Q2 FY27
Newsprint prices expected to continue rising; test of margin resilience
2 · Q3–Q4 FY27
Management guides newsprint prices to start moderating; potential margin relief
3 · Jul–Aug 2026
NEET exam results released; education sector ad advertising pulled from Q1 (shifted to Q2). Validates one-off nature of Q1 growth.
Hold pending evidence of circulation stabilization and Q2 newsprint trajectory.