SponsorshipJun 10, 2026, 09:11 AM
Truly Hard Seltzer & U.S. Soccer Rename Hoboken 'Believe, USA'
AI Summary
Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, and U.S. Soccer have announced the renaming of Hoboken, New Jersey, to "Believe, USA" for the summer tournament. This designation establishes Hoboken as the capital of American soccer fandom, featuring the Truly Believe Bar pop-up. The initiative is part of Truly's "Drink Like a Believer" campaign, which also includes limited-edition product releases and a donation to the Hoboken Business Alliance.
Key Highlights
- The City of Hoboken, New Jersey, has been officially renamed "Believe, USA" for the duration of this summer's tournament.
- The Truly Believe Bar pop-up opened at 76 River Street, Hoboken, NJ, serving as a destination for U.S. Soccer and Truly fans.
- USMNT legend Brian McBride was named "Honorary Mayor of Believe, USA" by Hoboken Mayor Emily B. Jabbour.
- Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer since 2022, is anchoring its "Drink Like a Believer" campaign with this initiative.
- Truly Hard Seltzer is donating to the Hoboken Business Alliance to support local small businesses, restaurants, and bars.
- Limited-edition Truly Star Squad Variety Packs and 12 Collectible City Cans have been released as part of the campaign.
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