StockWatch
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Beverages (Production/Distribution)
PartnershipJun 4, 2026, 09:02 AM

Boston Beer's Sun Cruiser Partners G/FORE for Golf Apparel Collection

AI Summary

Boston Beer Company's Sun Cruiser, a ready-to-drink spirits brand, has partnered with luxury golf lifestyle brand G/FORE to launch a limited-edition 17-piece apparel and accessories collection. The collaboration aims to blend G/FORE's bold style with Sun Cruiser's easygoing energy, offering items like polos, quarter-zips, hoodies, hats, and golf gloves. The collection is exclusively available on Sun Cruiser's e-store, targeting golf enthusiasts.

Key Highlights

  • Sun Cruiser, a Boston Beer Co. brand, partnered with luxury golf lifestyle brand G/FORE.
  • Launched a limited-edition 17-piece collection of apparel and accessories.
  • Collection includes polos, quarter-zips, hoodies, hats, bags, and golf gloves.
  • Designed to blend G/FORE's bold style with Sun Cruiser's easygoing energy.
  • Sun Cruiser is the Official Ready-to-Drink Cocktail of the U.S. Open.
  • Sun Cruiser products are 100 calories, 1g sugar, and 4.5% ABV.
  • The collection is available exclusively on Sun Cruiser's e-store.