Management ChangeJul 20, 2026, 08:03 AM
Byrna Appoints James White as SVP of Retail & Channel Growth
AI Summary
Byrna Technologies Inc. announced the appointment of James White as Senior Vice President of Retail & Channel Growth, effective July 20, 2026. White will be responsible for the company's retail and e-commerce sales channels and will report directly to CEO Conn Davis. This appointment is a strategic move to strengthen retail execution, increase customer acquisition, and expand across existing and emerging channels, aligning with Byrna's ongoing sales and marketing realignment.
Key Highlights
- James White appointed Senior Vice President of Retail & Channel Growth.
- Appointment effective July 20, 2026.
- White will oversee retail and e-commerce sales channels, reporting to CEO Conn Davis.
- He brings over 25 years of experience in consumer products and durable goods.
- Previously President of Maverick Sales & Marketing, Inc.
- Helped Nexgrill Industries grow annual revenue over 500% to $300 million.
- Appointment is part of Byrna's sales and marketing organization realignment.
Price Impact
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